Best Social Media Platforms for Artists in 2022

Whether you’re a concept artist or game art 3D modeler, or a lover of digital art, you’ll often visit social media to find more interesting and creative artwork.

Social media can help artists connect with their audiences and expand their reach.

You can

• Use social media to stay in touch with those involved in your work by attending performances or purchasing work.
• Keep your family, friends and professional network informed about your creative practice.
• Share your work, upcoming events, fundraisers, and more.

Artists often connect with each other on social media, drawing inspiration from each other’s work and sharing tips for navigating the art world together.

We will introduce some of the biggest social media platforms in order to support your creative work.

1. Instagram

For artists, Instagram is an obvious place to explore because it is a widely adopted visual platform.

You can share the photos and videos in motion, stories, or use Reels (similar to TikTok). You can also use Instagram Live to stream performances, interviews or process videos in real time.

Instagram gives you many different ways to share content within the app. If you have a professional account, you can open a store within Instagram. We’ve seen artists use Instagram for sales, performances, and interviews. We’ve also seen artists share posts, videos and stories with each other to promote each other. You can use comments and direct messages to build deeper conversations and relationships with your audience or fellow artists.

2. Facebook

Facebook is still one of the most popular social media platforms.

Like Instagram, you can post on your feed, create disappearing stories or use the live streaming feature. In your feed, you can post photos, albums, videos, events, and links.

A special benefit of using Facebook for artists is that you can create events and invite people to them. People can sync their Facebook event calendar with other calendars to receive mobile notifications when events start.

Another benefit of using Facebook is the group feature. You can create a group for your community, but you can also join an existing group. Facebook groups can help you connect with the local scene, people who work in your creative discipline, or people with complementary skills that you may want to collaborate with. These community groups can help you find opportunities for collaboration or funding. They can be a place for you to ask questions and learn about strategies that have worked for other artists building together.

3. Twitter

Twitter can be an important venue for you as a creative artist. Both because you can share your work and because you can connect with other writers active on Twitter, which makes it easy to share links, videos, and retweet other users’ tweets.

If you want to keep your finger on the pulse of the big discussions in the art world, from the NFT to the treatment of museum staff, Twitter is a great place to keep up with what’s being discussed and join the conversation if you’d like. If you want to keep up with relevant news, including art news, you can organize your feed so that you see that.

4. Tik Tok

TikTok is a fast-growing short-form video platform with over 1 billion users worldwide. 2021, it is the most visited Internet site in the world, surpassing Google. Used primarily by a young audience, users can upload videos with pre-recorded audio (such as popular songs) or create unique audio. The benefit of using popular audio is that it allows you to join trends and iterate on themes.

For You page of TikTok is a powerful discovery mode. Users can scroll through endless scrolls and hope that the algorithm will give them what they want.

Compared to other platforms, TikTok is harder to do right. On platforms like Instagram and Twitter, you can rely on still images and text, but on TikTok, you need to be able to essentially be your videographer and video editor.

5. Tumblr

Tumblr is currently the world’s largest light blogging site and the originator of light blogging sites. It is a new form of media between traditional blogs and microblogs, focusing on both expression and socialization, and focusing on personalization, making it one of the most popular social networking sites for young people today.

It is a social media site for strangers with a focus on photo and video sharing. The site is home to hundreds of millions of bloggers who continue to create works in various areas including design, photography, architecture, animation, and painting.

If you lack creative inspiration, you may also want to come here to browse, maybe you will get unexpected ideas.

6. Reddit

Reddit, the self-proclaimed home of the Internet, is probably not where most artists want to go. It is very different from the other platforms we share, which are primarily designed to promote themselves and their work. We recommend that artists consider Reddit as a source of information or a way to build community.

Besides the social platforms covered above, there are other very popular sites. Artists can explore sites like Pinterest, YouTube, Snapchat, LinkedIn, Vimeo, WhatsApp, Tumblr, Discord, Telegram, and many others.

For example, as a 3D modeler, you can check out r/3Dmodeling to share a technique that has worked for you, or crowdfund answers to tough questions about chemicals. If you want to learn a new skill or reach out to communities with very specific interests, Reddit can help you find those people. And, if you want to give back to your creative community, feel free to offer your expertise and participate in the conversation.

7. Discord

Discrod is powerful because, in addition to text chat, it features voice, video conferencing, live streaming, etc. Discord combines the best features of popular social applications like Skype with an easy-to-use interface. As more and more communities emerge, Discord becomes a social platform with interest-based subgroups. Wingfox has also created an art community that welcomes digital artists and enthusiasts: https://discord.gg/8HYJ4fA76m

Now that you’ve learned about some of the social media platforms that can help artists connect with your community and audience, how do you determine which ones to spend your time on? It’s not feasible to invest a lot of time and effort on all social media platforms at the same time, so to consider which one is best for you, keep these three principles in mind.

Focus on your audience

If you want to connect with your audience, find them on the platforms they are already spending time on. You’re more likely to connect with people if you don’t have to encourage them to leave the platform or app they’re already using in other parts of their lives.

Find the right platform for you

When you’re deciding which social media platform to invest your time on, choose one that complements the work you’re creating. If your work is very visual, use social media that allows you to post photos and videos.

Go where it feels natural

Spend your time on social media platforms that play to your strengths, interests and natural tendencies. Don’t force yourself to use platforms or tools you hate, or platforms that feel authentic. A successful social media presence is one that makes followers feel a real connection to you and your work. This connection will be easier to make if you are on a platform that you enjoy using.

Well, this time we collated and introduced you to the popular social media platforms, did you get some useful information?

Next time, we will also compile the best material reference sites for artists in 2022 for you. If you want to know more, you are welcome to continue to follow us at Wingfox.

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